We checked the date and it isn’t April 1st. So this must be true, right?
Looks like the Harrison Estate has entered into a licensing agreement with a company that legally sells cannabis called Dad Grass.
The George Harrison connection centres around an advertising campaign and product line featuring the All Things Must Pass album, including spliff-toking gnomes and of course the track, ‘Let It Roll’:
There is a range of products, including (for US$42.00) a Dad Grass x George Harrison All Things Must Grass Dad Stash which can hold five cigarettes and looks just like a double music cassette outer box:
As the copy on the website explains, this allows you to “…hide your grass in plain sight”:
It does a pretty good job, right down to the song titles on the back cover, and is produced by Dad Grass and George Harrison. Rolled in the USA:
Other products include the Special Blend George Harrison Dad Grass Five Pack (crafted from a special blend of Organic CBD and CBG hemp flower), Harrison signature rolling papers, rollings trays and ashtrays.
Dad Grass the company describes itself as “….reviving the mellow sensibility of the casual smoke. Our 100% Organic hemp flower and pre-rolled joints serve up a clean buzz without the fuss. Our special collections of merch and apparel pay tribute to the timeless staples of dad style. Past, present and future. Like your dad’s stash, we keep things easy and dependable, never fancy or complicated.”
“Classic toke meets classic bloke with our special edition George Harrison Dad Grass pre-rolled joints, smoking paraphernalia and merch.”
We’d be interested in your thoughts on this form of commercialisation of the Harrison legacy and the classic All Things Must Pass LP.
Beatle and solo songs and images have been used in numerous advertising campaigns and associated with many products in the past. Paul McCartney has been doing it for years.
But is this particular product line a step too far? Too tacky? Potentially alienating for some fans?
Or is that just being prudish? Do you think it’s a fair thing?
Let us know in the Leave a Reply section below.