In the big marketing lead-up to the release of the 50th Anniversary editions of The Beatles Abbey Road a couple of months ago a number of companies jumped on the advertising bandwagon.
Probably most prominent among them was the car maker, Volkswagen. After all, apart from the four Beatles striding across the road on the famous front cover, one of the company’s cars is also on prominent display – a white VW Beetle, just behind George.
Well, to mark the occasion of the 50th anniversary of Abbey Road Volkswagen Sweden has produced – in limited numbers – a reprint of the album cover, only this time minus the fab Four but with the white Beetle correctly parked up against the gutter instead of up on the footpath/sidewalk as it was in the original:
The album cover is called The Beetle’s Abbey Road – Reparked Edition. Volkswagen did it to advertise a feature available on their latest models called Park Assist that automatically helps you get the tricky task of reverse parking done just right.
Here’s the rear cover (as you can see, ours got almost bent in half of the long journey from Sweden to Australia!):
The LP cover was available for mail order only through the VW Sweden site. All proceeds raised are going to Bris – a children’s rights organisation.
There’s no vinyl inside – you’ll have to provide that yourself – but it’s a cute advertising gimmick. A lot of other people must agree with that because the first run sold out in no time. We kept checking back and there was a second print run which also quickly sold out. At present the site is again showing as “SOLD OUT”, but it’s probably worth checking back from time to time to see if they do a third print run.
The good news is that if you’d like a CD-sized version of The Beetle’s Abbey Road – Reparked Edition to print up for yourself, you can download a pdf file of the front image for free from the VW Sweden site here.
(As usual, click on the images to see larger versions)