Yoko Ono has launched a WhyHunger fund-raising iPhone/iPad app called John Lennon: The Bermuda Tapes.
The app documents the 1980 sailing trip undertaken by Lennon to the island of Bermuda – a journey which re-ignited his creative spark and led to the writing of the songs that formed the albums Double Fantasy and Milk and Honey. Integrating excerpts of demo tapes recorded in Bermuda alongside game play and documentary storytelling, John Lennon: The Bermuda Tapes takes users down two paths:
One is called “Play” which immerses users into the eventful boat journey itself; and one is called “Listen” which contains intimate demo tapes of several Lennon songs written while he was in Bermuda including “Woman”, “I’m Losing You”, “(Just Like) Starting Over”, “Nobody Told Me”, “Dear Yoko” and a previously unreleased demo version of “Stepping Out.”
To find out more you can read the full press release here and there’s also an official online site dedicated to the app. We’ve downloaded the app and it is very detailed and interactive. The graphics and they way they tell the story are creative. It’s very involving and you certainly learn a lot of things about John Lennon that maybe you didn’t know before. Well worth the money – and it goes to a good cause as well.
Net proceeds from the sale of the app go to benefit the not-for-profit WhyHunger organisation and its global Imagine There’s No Hunger campaign, in partnership with Hard Rock International and Yoko Ono.
All these exclusive apps are making me seriously consider getting an ipad…..one day.