Late last year we were contacted by a researcher and writer named David Marshall.
David helps curate a UK website dedicated to the humble apple. That’s the fruit – not the computer company, or the famous Beatle record label!
The site Apples & People is, in part, funded by the Museum of Cider in Hereford which helps support an online exhibition program telling short illustrated stories about the apple from around the world.
The site is dedicated to exploring “the astonishing story of the apple, connecting its diverse history to humanity and culture. Based upon a specially commissioned global map of the apple which traces a network of stories from the ancient world to the present day, this online program and associated social media reveals just how significant and iconic this humble fruit has become.”.
So, they wanted to do a feature on the Granny Smith apple, specifically about it being photographed to become the celebrated, and much-loved, Apple label.
David had read our April, 2011 article which touched on how that apple image came to be, and he wanted to know more. We helped out a bit, but David is thorough and contacted many more people – especially those involved in the concept and creation of the Apple label in the very beginning.
You can read his findings here: https://applesandpeople.org.uk/stories/records/
We think his article came up very well and is a very interesting read.
We particularly liked the section on Billy Apple, and the statement: Apple Records was also transformative branding. Interpreted by the Beatles, the apple also came to be a symbol of independence and artistic freedom. It brought about a diverse artist-orientated approach to recording. We had never thought about it in those terms before.
You can see all the Apples & People stories about apples here.