Global Beatles Day this year seems – for the first time – to have been officially taken under the wing of the Beatles’ company, Apple. The official page is giving it a big push in the lead-up to 25 June.
The day was first established back in 2009 by Faith Cohen, an American fan from Indianapolis, as a grassroots initiative through social media. The date was selected to mark the anniversary of theband’s 1967 performance of ‘All You Need Is Love’, which was broadcast live via satellite as part of the BBC’s then groundbreaking Our World program.
Now it has the imprimatur of Apple it definitely looks to become a bigger and ongoing thing in the yearly calendar of events.
The official Beatle page has launched a countdown and have been emailing subscribers with reminders and a whole list of ideas to help you get in the mood and celebrate, including what might be the premiere (on 26 June, 2026) of a newly-remastered video of that ‘All You Need Is Love’ performance – done live for the Our World broadcast. It went out to over 400 million people across 26 countries and was part of a first-ever live global satellite TV event.
Filmed at Abbey Road Studios, the band does live vocals over a pre-recorded backing track. In the broadcast we get to see George Martin in the control room co-ordinating the whole thing – don’t know if this will be included if there’s a newly remastered or colourised version of the video. The original was, of course, good old black and white TV!
The band is in the studio, surrounded by some of their mates including Mick Jagger, Eric Clapton, Keith Richards, Keith Moon, and Marianne Faithful, and the performance stands as one of the defining cultural moments of 1967 — a message of hope and unity broadcast across the globe. The YouTube holding page for the premiere is here.
So, on Global Beatles Day why not check out the video, dig out a few records or CDs and immerse yourself in the music one more time – and think about the phenomenon that is The Beatles, somehow rolling on and on, from one generation to another.
If you were wondering what direction Tom Greene, the new CEO of Apple Corps Ltd., was going to take the Beatle franchise, then wait no more. The brief official notification says it all:
The first-ever official Beatles fan experience, opening in London in 2027
3 Savile Row is one of the most famous locations in The Beatles’ history as the original headquarters of Apple Corps, the recording studio for Let It Be, and the location of the legendary rooftop concert in 1969. Now, 3 Savile Row will open its doors to all for the first time. The Beatles at 3 Savile Row will feature seven floors of never-seen-before archive material, rotating exhibitions, a fan store, and the recreation of the original studio where Let it Be was recorded. It will also give fans the opportunity to tread in the band’s footsteps as they relive the iconic rooftop concert – as immortalised in Peter Jackson’s Get Back – on exactly the spot it happened.
Word is that Apple Corps has re-acquired the famous building in Mayfair in central London and plans to open it to the public as a new tourist attraction called The Beatles At 3 Savile Row. Setting up a physical space for fans to come and explore Beatle history and honour the band’s legacy seems at odds with Greene’s previous expertise in the world of e-commerce. Before being hired to run the Apple he worked with the biggest video game developers and publishers in the world on the production, commercialization and audience growth of e-sports programs. And prior to that he was helping to manage the ginormous Harry Potter franchise in the digital realm with “over 50 million members, supported by immersive digital experiences, daily content publishing and an innovative e-commerce offering.” Greene’s digital background seems at odds with creating and operating a physical space, a Beatle theme park in London for fans.
According to The Guardian, the building – across all its seven floors – “…will showcase items from the Apple archives and host temporary exhibitions and a shop. The biggest attractions, however, will be a recreation of the basement studio where the band recorded their last album, Let It Be, and access to the rooftop where that poignant final concert was performed.”
Paul McCartney, who recently revisited the Georgian mansion house, said: “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
McCartneytold the BBC that the idea to move back was proposed by Tom Greene. “He’s a live wire and he’s bringing a lot of energy into looking at what the Beatles mean, and what people want these days from us. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
The timing couldn’t be better. Four movie-length biopics – directed by Sam Mendes – are currently filming. There’s one film for each band member and they are due for simultaneous release in April, 2028. The “four-film cinematic event” will star Paul Mescal as Paul McCartney, Harris Dickinson as John Lennon, Joseph Quinn as George Harrison, and Barry Keoghan as Ringo Starr.
You can sign up to find out more about The Beatles at 3 Savile Rowhere.
And he wrote and directed the new 50 minute Episode 9 of the Disney+ series, so Apple is obviously sending quite a bit of work his way. Hopefully soon we’ll get the Oliver Murray take on the making of ‘Real Love’, with even more previously unseen footage?
Woke up this morning to a couple of intriguing emails.
First was big news from Apple. Seems they’ve listened to fan reaction and have decided to offer Anthology 4 as a separate purchase:
By popular demand, Anthology 4 is now available as a standalonetriple LP and double CD — 36 tracks including 13 previously-unreleased demos, rare sessions from 1963–69, the band’s 2023 final single ‘Now and Then’, and new mixes by Jeff Lynne of ‘Free As a Bird’ and ‘Real Love’.
This means collectors won’t have to buy the box set just to get the much sought after 4th installment in the Anthology series. Good news!
Then came a mysterious email from the official John Lennon Store saying that the ‘Happy Xmas (War Is Over)’ 7″ single on green vinyl was now available for pre-order:
A “What?”, closely followed by a “Why?” was heard. Hmmm. “Must investigate this some more. There has to be a reason this has randomly appeared out of nowhere.”
Then, scrolling further down the morning’s emails came this, with the headline: Introducing The Classic Holiday’s Singles Box Set!
Clicking through takes you to Universal’s udiscovermusic.com site and the announcement of a box set of 14 coloured vinyl Christmas singles from across the ages:
Of course it includes the John & Yoko/Plastic Ono Band green vinyl single, but also in there is the Paul McCartney holiday fave, ‘Wonderful Christmastime’ – on canary yellow vinyl:
The box set is kinda expensive but fortunately for those of you who collect coloured vinyl, as was just announced for Anthology 4, these too are available for purchase separately. Yay!
You can find ‘Happy Xmas (War Is Over)’ here or here, and ‘Wonderful Christmastime’ here or here. Release date is October 31.
And, while we’re on the subject of coloured vinyl, last week Apple announced there’s to be a green vinyl release of Abbey Road:
This comes on heavyweight 180g green vinyl and is pressed using the version remixed from the original 8-track tapes by Giles Martin in 2019. In the UK this is exclusive to HMV stores, Target in the US, JB HiFi in Australia, Bravado in Germany, FNAC in France, Tower Records in Japan, The Circle in Denmark, etc. In other words, there will be one retailer per territory. It is released on October 10.
The Beatles have announced this week that the new CEO of their company, Apple Corps Ltd., will be Tom Greene. He replaces Jeff Jones, who ran the company for almost 18 years and decided to step away from the job last year.
In a group statement, Paul McCartney, Ringo Starr, Olivia Harrison and Sean Ono Lennon joined together to say: “We are thrilled to welcome Tom Greene as CEO. We have a lot of exciting plans and Tom’s experience and vision make him the perfect person to join us in making it all happen.”
Variety reports that while Greene (pictured above) has no music business experience, he comes to the role with a strong entertainment background having been Chief Operating Officer of BLAST “a competitive entertainment company working with the biggest video game developers and publishers in the world on the production, commercialization and audience growth of their e-sports programs”.
Prior to that Greene was at Wizarding World Digital and Pottermore, the official hubs and parent companies of the Harry Potter franchise – with “over 50 million members, supported by immersive digital experiences, daily content publishing and an innovative e-commerce offering.” Greene was Group Commercial Director for Pottermore from 2015 through 2018, then moved to Wizarding World Digital, where he acted as COO, then General Manager.
In taking on his new role, Greene will still maintain his position on the board of directors for both BLAST and Pottermore.
Greene, who won’t start until September, said “It is a huge honor to lead Apple Corps into this new phase of its history. Like so many people around the world, I grew up in a household obsessed with the Beatles and their music. At a time when the world might need more of the Beatles’ spirit, there are so many new and innovative ways to bring their unique magic to all generations of fans. I cannot wait to get started.”
It’s going to be very interesting to see where the company goes in the future. With his e-commerce background will this mean that physical product from The Beatles is set to take a back seat? Hope not.
Apple and Disney+ have announced Beatles ’64, an all-new documentary film from producer Martin Scorsese and director David Tedeschi. It will stream exclusively on Disney+ beginning November 29.
The film captures the moment of The Beatles’ first visit to America and will feature never-before-seen footage of the band and their legions of fans. Beatles ’64 is to include lots of the footage filmed by the famous documentarians Albert and David Maysles, restored in 4K by Peter Jackson’s company, Park Road Post in New Zealand. There will be live performances from The Beatles first American concert at the Washington, DC Coliseum and their Ed Sullivan appearances – demixed by WingNut Films (also a Peter Jackson company). The sound is remixed by Giles Martin.
Beatles ’64 will of course be supported by the November 22 release of seven American Beatles albums, analog cut for 180-gram audiophile vinyl from their original mono master tapes. They include Meet The Beatles!, The Beatles’ Second Album, A Hard Day’s Night (Original Motion Picture Soundtrack), Something New, The Beatles’ Story (2LP), Beatles ’65, and The Early Beatles, available for preorder as a vinyl box set titled The Beatles: 1964 U.S. Albums In Mono. Six of the titles are also available individually.
Lots of Beatle items come up for auction and on quite a regular basis too. But it’s a little rare to have an entire auction dedicated entirely to Beatle or Beatle-related content.
TracksAuctions.com was established in the UK in 1989 and has developed a worldwide reputation in the field of pop memorabilia. They have over 35 years experience in trading at the highest level in Beatle and rock ‘n roll collectibles.
Their latest auction is a bit of a treasure trove of items. Anyone looking through the extensive list of lots will have a differtent set of highlights that jump out for them. Or maybe these are interest?
Well, here are the standout items for us.
Lot 7. Apple Employee Telephone and Address Book. This would be truly fascinating to flip through. It is a handwritten telephone and address book from the 1970s and contains Beatles addresses and phone numbers including George Harrison, Ringo Starr (Monte Carlo and L.A), and Paul McCartney.
In the photo above you can see an entry for former Apple Records boss, the late Neil Aspinall. Due to the wonders of Google Maps you can go and have look at where he once lived:
It looks like a very nice area, and if you go for a bit of a wander down the street you might notice the house across the road is called Strawberry Fields! Do you think the owners know they live opposite a former residence of a boss of the Beatles empire?
Other influential names in the book include Eric Clapton, Phil Collins, Nat Weiss, Robert Stigwood, Tony Barrow, Peter Brown, Ron Kass, Freda Kelly, Tony Palmer, Denis O’Dell, Derek Taylor, Timothy Leary, Victor Spinetti, Peter Sellers, and Eric Idle, along with numerous record companies, recording studios, media outlets, and other businesses frequented by the Fabs.
Lot 9. Various Artists Apple Records Acetate. This is a 12-inch acetate record containing 23 tracks by various artists. The acetate is on the Apple Corps Ltd. 3 Savile Row Custom Recording label. Was this compilation ever planned for release on Apple, or is it just a party disc put together for fun by the engineers at Apple Studios?
Lot 12. Delaney And Bonnie 1969 Apple Records Withdrawn Album. This one was definitely intended for release by Apple on 30th May 1969, but it was withdrawn due to contractual reasons. As such catalogue number SAPCOR 7 has become very rare indeed. What we have here is one of a small number of pre-release copies that were pressed. In his excellent book Those Were The Days – The Beatles And Apple, Stefan Granados says: “Apple had planned to release their album entitled ‘Accept No Substitute’ on 30th May. Copies of the album had been pressed and were waiting for covers when Apple cancelled….The plan may have been scuttled in part by Apple’s reluctance to pay advances but the inconvenient fact that Delaney and Bonnie were under contract to Elektra Records in the United States is likely to have played a more significant role in the non-appearance of a Delaney and Bonnie album on Apple. For the next year or so, lucky visitors to the Apple office would be given copies of the sleeveless Apple pressing of the album. Copies would also be given to any interested Apple staff and artists.“
Lot 41. The Beatles ‘Love Me Do’ A-Label Demonstration Record. Who wouldn’t want a copy of this in their collection. It takes you right back to just before it all began. This is the “demonstration record” sent out to radio stations in the UK heralding an unknown band from Liverpool. An extremely rare Parlophone white and red ‘A-label’ debut single of ‘Love Me Do’/’P.S. I Love You’. The single was released with the catalogue number 45-R 4949 on October 5, 1962. Even McCartney is misspelled as McArtney on both sides!
Lot 43. The Beatles ‘A Hard Day’s Night’/’Things We Said Today’ 78 RPM. Another grail item for many collectors. This an extremely rare 1964, 10-inch, 78rpm pressing from India of The Beatles single, ‘A Hard Day’s Night’/’Things We Said Today’. The record comes in an original Parlophone paper sleeve too.
Lot 114. The Beatles 1968 Mono ‘White Album’ Number 0000012. Yes, it’s a little beat up, but who wouldn’t want a copy of this rare, low numbered UK mono vinyl pressing of The Beatles’ White Album in their collection? It is number 0000012.
Lot 131. Freda Kelly’s Collection of Fan Club Flexi Discs 1963 to 1969. The Beatles UK Christmas flexi discs are collectable at any time. How much more then would be a complete set (all seven discs) from the woman who ran The Beatles Fan Club from1962 to 1972? Freda’s original flexis are housed in a 1960s hardback record case with her handwritten name and address inside.
Added to the value and collectability is that these exact same discs were used by Apple to produce From Then To You, the 1970 UK LP compilation of all the Beatles Fan Club Christmas messages. Freda recalled that when they came to produce the album EMI didn’t have a complete set of tapes, and nobody at Apple owned a complete set of the flexis. She remembers being asked by Peter Brown to take this exact same set down to Savile Row where they were copied in order to produce the Christmas Fan Club album.
Lot 139. The Beatles John Lennon and Paul McCartney Autographed ‘White Album’. This is a US album sleeve for the 1968 self-titled album The Beatles, aka the White Album. It has the second highest expected sale price in this Tracks auction of between £25,000 – £35,000 (US$33,000 – $47,000 or AUD$48,000 – $68,000). The reason? It is autographed on the gatefold by both John Lennon and Paul McCartney. John has signed in red felt tipped pen and Paul has autographed in black ballpoint pen. The autographs were signed in the USA in the 1970s. Lennon’s autograph dates to circa 1975 and McCartney’s to 1975/1976.
Lot 206. Paul McCartney ‘McCartney’ Album Press Release. This is an original US press release from April 1970. It is on Apple letterhead and is an important document in the history of the band because it became one of the first public signals that The Beatles were no more. Sent out with promo copies of Paul McCartney’s solo LP McCartney, it consists of four sides of questions and answers relating to the recording. The answers McCartney gave to some of the questions were directly responsible for the subsequent “Paul Quits The Beatles” newspaper headlines and a furore over the group splitting up. The final page bears a printed Paul McCartney signature. Also included are three black and white promotional photographs. One of Paul, one of Paul and Linda and one of Paul and his daughter Mary.
Lastly, to the most expensive lot likely in this auction…..
Lot 246. Paul McCartney November 1966 Hand Drawn Stage Designs For The Four Tops London Performance. In November, 1966 the US group The Four Tops were due to play London’s Saville Theatre, then owned by Beatle manager, Brian Epstein. In preparation for the shows he wanted some spectacular backdrops for the stage and commissioned none other than Paul McCartney to come up with the designs. Paul presented his ideas to Epstein and John Lyndon, a NEMS employee and Director of Productions at the Saville. On a large piece of white paper McCartney hand-sketched and annotated 12 images to be considered and one of these was used for the Four Tops first-ever UK performance.
This item is definitely unique and is expected to fetch in the vicinity of £40,000 – £60,000 (US$53,000 – $80,000 or AUD$78,000 – $117,000).
Well, these are some of the standout lots for us. Have a look through the four pages of treasure on the auction site and let us know which are yours. The Beatles Memorabilia Auction starts on September 27 and runs until October 6.
All items sold through TracksAuctions.com have a lifetime guarantee of authenticity and a money-back warranty.
After a five year wait since Apple first promised to re-release this film, the teaser above appeared on various social media over the last couple of days. What was it all about? All the details can now be found on the official Beatles website.
As someone who last saw this movie in full at the cinema in 1970, I’m genuinely keen to see it again. It will be doubly interesting because the three-part Peter Jackson epic called Get Back is about the making of the film. We can only hope for a physical release at some stage that includes bonus materials like a Michael Lindsay-Hogg commentary track, and (please!) the famous rooftop concert – uninterrupted and in full.
In the meantime, Let It Be streaming on Disney+ is a very welcome development.
Just in time for some holiday listening The Beatles have quietly launched a new official 6-part podcast celebrating the legacy of the band.
Written, produced and presented by someone close to the band, music historian Kevin Howlett, it features interviews with John, Paul, George and Ringo, as well as many other musicians and producers including George and Giles Martin, Dave Grohl and Mark Ronson,
The podcast documentary ties in with the 50th anniversary reissues of the ‘Red’ and ‘Blue’ compilations and also unpacks the story behind the band’s final single, ‘Now And Then’.
Part 1 of The Beatles’ Legacy is divided into three chapters and deals with The Beatles 1962-1966. You can find it here.
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