Beatles Memorabilia and Records Auction

There’s an interesting auction of some cool Beatle items coming up at Heritage Auctions in the USA on June 24 and 25.

The auction is part of a much larger entertainment consignment. The Beatles section starts here.

Amongst the autographs, photographs, ticket stubs and records on offer are two items that caught our eye.

First was this unique poster prepared for Apple/Capitol Records in 1970. It was for distribution to record stores owners as a Christmas greeting:

Joy Poster

Second was this very rare example of a working prototype device that Apple employee (and so-called “electronics wizard”) Magic Alex actually produced:Magic Alex 1Magic Alex 2As the auction site says: Yanni Alexis “Magic Alex” Mardas was associated with the Beatles during the 1965-1969 period, part of that time as head of Apple Electronics, which was a money-losing failure. He impressed the Beatles, especially John Lennon who coined his nickname, with his gadgets and big ideas to revolutionize the consumer electronics business. Mardas claimed he could build them a 72-track recording studio which never materialized. Other of his ideas that never quite worked out include: a flying saucer, loudspeaker wallpaper, a personal pocket force field, invisible paint, and color-changing paint…. 

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