It was for Best Music Video for the song ‘I’m Only Sleeping’ – the film clip made to promote last year’s re-issue of the Revolver album.
The award went to Em Cooper, video director, and Jonathan Clyde, Sophie Hilton, Sue Loughlin and Laura Thomas, video producers.
Artist and director Em Cooper explored the space between dreaming and wakefulness, working on an animation rostrum on sheets of celluloid. She painted every frame individually in oil-paint, a labourious process which took many months.
(Interestingly Revolver won an award for Best Album Cover in 1966. That honour went to Klaus Voormann. And the Song of the Year Grammy in 1966 went to John Lennon and Paul McCartney for ‘Michelle’. McCartney also won the Best Contemporary Solo Vocal Performance, Male or Female, for ‘Eleanor Rigby’.)
Also in the hunt for awards recognition is another short animated film with Beatle connections – this time for Sean Ono Lennon and War Is Over!, a film inspired by the music of John and Yoko.
War Is Over! is nominated in the 96th Oscars, to be announced on Sunday, March 10. You can view the trailer here:
Set in an alternate WWI reality where a senseless war rages on, two soldiers on opposite sides of the conflict play a joyful game of chess. A heroic carrier pigeon delivers the soldiers’ chess moves over the battlefield as the fighting escalates. Neither soldier knows his opponent as the game and the war builds to its climatic final move. Whoever wins the game, one thing is for certain: there are no winners in war.
The eleven-minute short animated film is made by the animation company ElectroLeague. Its anti-war story is by Sean Ono Lennon and Dave Mullins, and it features original music composed by Thomas Newman plus the song ‘Happy Xmas (War Is Over)’. The film is directed by Dave Mullins and produced by Brad Booker. It is executive produced by Yoko Ono and Sean Ono Lennon, and is created as a production of Lenono Music, ElectroLeague, WetaFX and Epic Games.
Here’s a longer taste of what to expect:
And check out this filmmakers’ panel discussion about the Oscar-nominated War Is Over!
It features writer/director Dave Mullins, producer Brad Booker, executive producer Sean Ono Lennon, and composer Thomas Newman. They’re in conversation with executive producer Karen Dufilho:
On the Beatle front there wasn’t too much on offer this year.
Paul McCartney was nominated for ‘Find My Way’ in the Best Rock Song category (he lost out to the Foo Fighters and ‘Waiting On A War’). He was also nominated for his album McCartney III in the Best Rock Album category (and once again, pipped at the post by the Foo Fighters with their LP Medicine at Midnight).
However, in the category for Best Boxed or Special Limited Edition Package the winners were Darren Evans, Dhani Harrison and Olivia Harrison for their art direction of last year’s George Harrison All Things Must Pass: 50th Anniversary Edition. This was for the now famous “Uber Box”:
All Things Must Pass won ahead of Soccer Mommy – Color Theory, Steven Wilson – The Future Bites (Limited Edition Box Set), Gang of Four – 77-81 and Mac Miller – Swimming in Circles.
Olivia Harrison has posted this shot of her holding the actual Grammy:
She also gave this post-Grammy ceremony interview about the win:
Well done, and congratulations to the Harrison Estate!
“The Beatles position is that they don’t sing jingles to peddle sneakers, beer, pantyhose or anything else,” said Apple’s attorney in a statement of July 18, 1987. “Their position is that they wrote and recorded these songs as artists and not as pitchmen for any product.” [From the battle over Nike’s use of the song “Revolution”]
It was surprising to find while having a look around the website for 54th Grammy Awards (to be announced tomorrow February 12 in the US) to see an advertisement for JBL audio gear featuring Paul McCartney.
Clearly, well-prior to its official release just last week, deals were being done around his song “My Valentine”, and it’s already being used to market products. The YouTube copy elsewhere reads in part:
“A life-long user of JBL equipment in the studio, on tour and at home, McCartney’s appearance as a JBL “Hear the truth” artist is a testament to the enduring impact the brand has had on musicians and music fans since the dawn of the rock era. The video features his new single, “My Valentine,” from the album “Kisses on the Bottom,” which was released on February 7….”
The print ads look like this:
I’m not sure why I was surprised by this. Thinking about it some more McCartney has a history of associating his concerts, his music, and himself with commercial products. In fact he struck another deal prior to the release of Kisses on the Bottom – this time with the jewelers Tiffany and Co. Again one has to imagine this was largely attributable to the romance associated with Valentines Day, jewelry sales, and the song “My Valentine”. Tiffany and Co., on their website http://www.WhatMakesLoveTrue.com (no longer active), offered for a limited time a free download of “Only Our Hearts”, one of the other two original McCartney songs (the other is “My Valentine”) from Kisses on the Bottom.
The Tiffany and Co. site also includes links to the Kisses on the Bottom album video Electronic Press Kit video, with McCartney and producer Tommy LiPuma talking with veteran rock writer Robert Hiburn. This was available on the Tiffany site before it was available anywhere else – even on McCartney’s own website.
Other overt and sometimes criticised commercial associations come to mind. There were two from 2005. The first is the CD Never Stop Doing What You Love:
This was a 15 track “Best Of” limited-edition CD, not for sale but given away to employees of the Boston-based company Fidelity Investments. The company were sponsors of McCartney’s 2005 US tour, and he became their official spokesman. According to Wikipedia, on the day of the CD release company employees were treated to a special recorded message by Paul himself informing them that “Fidelity and I have a lot in common” and urging them to “never stop doing what you love”. There were TV commercials and print ads featuring home-movie footage – the first time McCartney had ever given such personal footage to an ad campaign. He received considerable criticism for his celebrity endorsement of Fidelity Investments, which many considered to be a vulgar attempt to increase his already astounding wealth.
The second example also comes from 2005 and another major concert tour sponsor, the car-maker Lexus. Paul even had his own Lexus/McCartney website, and a limited McCartney signature-edition Lexus RX 400 SUV release, complete with a Hoffner Bass paint job. The idea was for Lexus to promote his latest album too, which was Chaos and Creation in the Backyard. To be fair the site was also used to promote one of Paul’s main charitable focuses at the time: Adopt-a-Minefield. Also from the association came this limited-edition 2 CD set:
This Lexus Tour Edition pack contained the 13-track Chaos and Creation in the Backyard CD plus an exclusive 10-track Motor of Love compilation CD featuring McCartney “road-themed” songs like “The Back Seat of My Car” (originally from the album Ram, but this version from Wingspan); “Helen Wheels” (from Band on the Run – 25th Anniversary Edition); “Lonely Road” (from Driving Rain) and “Biker Like an Icon” (from Off the Ground). There were two rare live tracks: “Drive My Car” (from the Super Bowl XXXIX half-time show in Jacksonville, Florida on February 6, 2005), and “The Long and Winding Road” (from the Driving U.S. Tour, Annaheim, California, May 5, 2002. I’m pretty sure this is a different version than the one on the Back in the U.S. Live 2002 CD). The set is housed in a cardboard slipcase and was commercially available – but only for a brief time from US Lexus dealerships:
Of course, Paul McCartney lends his name and image to many a good cause too. Take cruelty to animals and PETA for example, an organisation he’s supported for years:
So, where do you sit on the question of commercial product endorsement? Does it worry you or change your view of the artist? Do you have any other advertising examples involving Paul or the other Beatles that you know of?
Use the “Comments” box below or write to: beatlesblogger@gmail.com
Beatles Blog 