Paul McCartney has taken his music in another direction yet again.
In 2014 it was composing music for video games. Now come his first ever “audio Mojis” in partnership with Skype for Valentine’s Day.
The Mojis, two of which look like this, are brief animated giffs that users can send to each other during Skype conversations:
These will be accompanied by equally short music created by Paul McCartney:
Paul had this to say about deciding to do accept the project:
And you can see and read marabout the project here.
It’s good to see he’s keeping himself relevant. I liked hope for the future, even the video! Anything that links him with the kids of today is a good thing.