“When a baby in an orphanage cries nobody comes to comfort them. As a result, they learn not to cry; internalising their pain, causing lifelong mental and physical damage. Deprived of love, deprived of life. Left to grow up without laughter, without music, without hope. Left there, children will never experience the love and protection only a family can offer. Together we can End the Silence.”

So begins the explanation of what the charity End the Silence is about. It is asking everyone to share a musical memory, and to donate, so that 8 million children confined to orphanages around the world might have their silence ended.

Lots of music personalities have got behind the push to raise money by sharing their own musical memories, including Paul McCartney:

Get cracking. Every pound donated to the End the Silence campaign before the 27th December will be doubled by the UK Government. Every child should grow up surrounded by love, family and music.