Just had an email from johnlennon.com

It reads (in part):

John Lennon ‘Universe’ Revealed + Campaign Trailer

The John Lennon ‘Universe’ is an immersive and interactive online
experience around John Lennon’s life and musical career, featuring
multimedia content, audio from the remastered solo career albums, videos
and fascinating essays in an exciting, interactive format.

Fans will be able to access ‘Universe’ with the physical and digital
versions of the following products from the 70th Birthday campaign:

– Power To The People (CD+DVD Edition)
– Gimme Some Truth
– John Lennon Signature Box
– Power To The People iTunes LP
– Double Fantasy Stripped Down iTunes LP

Watch the brand new ‘Gimme Some Truth’ campaign trailer, which walks you
through all the releases, by clicking on the image of John above.