Back on 16 January WogBlog posted about a mysterious new animation which had appeared overnight on YouTube on a newly-created Linda McCartney channel. He was tipped off to it by a Tweet from Paul McCartney:

The video cartoon has Paul singing a new arrangement the song “Heart of The Country” from the Ram album. So….what was this? A belated effort to promote the Ram remaster? Or the start of something new? Perhaps another of McCartney’s forrays into animation? Then a week later the same video appeared, this time with a voice-over by Elvis Costello:

Turns out it’s an advertisement for Linda McCartney Foods.  The theme of the campaign is #Love Linda, and it’s the first time in 15 years that the vegetarian brand has done television advertising. The thirty second ad shows the McCartney family in animated form and is produced by Passion Pictures, whose other work includes projects for the Beatles and the Gorillaz. It went to air for the first time on 28 January as part of a campaign to launch a new range of chilled meat free foods.

Then I get home yesterday and find an email from a PR company letting me know about “…..a new 30 minute film called Love Linda in which members of the McCartney family speak about Linda McCartney, her influence on them and how they are continuing her legacy. It also includes commentary from people who knew Linda including Elvis Costello and Chrissie Hynde. The film is a very personal look at how Linda touched the lives of people she knew, interspersed with beautiful photography of her and the McCartney family.”  Here’s the three-and-a-half minute trailer:

And here is the full thirty minutes.

All this kind of reminds me of Paul and Advertising and The Beatles and Advertising.