The three iterations of Paul McCartney’s latest “personal favourites” compilation, Pure, are interesting.
The small print on the rear covers of each of the formats and editions (2 CD Standard; 4 CD Deluxe; and the 4LP version) reveal that each are manufactured in different places, and one of them is very surprising.
Chinese manufacturers are famous for producing unauthorised editions, and also counterfeit rip-offs – entirely fake copies of official releases. Just ask anyone who purchased a 2009 Beatles Stereo or Mono remastered box set at an unbelievably low price. Many of them discovered later that they’d been duped and the quality was just not there:
And so China has been very much on the nose in the music business. But not anymore it seems….
Clearly the country is gaining a new credibility in the legit music business. It is definitely moving into the mainstream.
McCartney’s distribution company, Concord Music, must have shopped around for which companies internationally could deliver the best product at the best price – and a Chinese CD maker won the Pure contract – at least for the 4CD “book” style deluxe edition.
We are seeing this more and more as Chinese manufacturers gain a reputation for making high quality items at affordable prices. It’s happening in the hi-fi industry as well, with some Chinese brands turning now out first-class speakers, amplifiers and players now.
(If you’re interested in this sort of thing see also Where “Made in the EU” Vinyl Might Be Pressed and New John Lennon LP Box Set Pressed By Optimal Media).