Beatles White Album 50th Anniversary SDE – Anyone Else Worried?

We’ve just taken delivery of the new Beatles 50th Anniversary Super Deluxe Edition of The Beatles (a.k.a. The White Album), and we love the look of the packaging.

It is undeniably beautiful in its pure-white, large format book form, and the clear plastic slipcase – printed with the four band members on the front and the track listing on the back –  creates a very special first impression. But for how long?

While we appreciate the design, we couldn’t help but be reminded of two similar approaches to this style of packaging that have not stood the test of time.

Both examples signal that there will be definitely be a long-term deterioration to your pristine new 50th Anniversary White Album clear plastic slipcase.

As it turns out the two examples were both released twenty years ago in 1998, and the first is from the Beatles own Apple Records, so you might have thought that they’d have learned something about what happens to clear plastic outer slipcases over time.

It’s actually The White Album in its 30th anniversary edition version:

While a much smaller and more modest design, the 30th anniversary White Album also comes in a clear plastic outer slipcase, similar to the new 50th anniversary edition. The example shown here was purchased brand new in 1998 and we’ve tried hard to keep it in mint condition. But even so, that plastic outer sleeve is beginning to show the first signs of ageing and yellowing:

Likewise, there’s a wonderful deluxe, long-box style book and three CD set called The Look of Love – The Burt Bacharach Collection, that’s showing even worse signs of age on its once crystal clear plastic outer sleeve:

This too has been in our collection since new from 1998, but that plastic outer sleeve – on which is printed the album title and a list of some of the top songs it contains – is now almost completely yellowed, especially around the spine area where it is glued:

At the time of release this clear slipcase was a real design plus – but sadly it’s now looking quite ordinary and aged:

Interestingly the cardboard packaging part of the design inside both slipcases have stayed nice and white:

So, it begs the question: in twenty years time what will your 2018 Super Deluxe Edition of The Beatles White Album look like?

Advertisements

Another Addition to McCartney’s ‘Flowers’ Deluxe Box Set

In the lead up to the release the Paul McCartney Flowers In The Dirt deluxe box set, Paul Sinclair from Super Deluxe Edition was one of the people leading the charge to have a physical CD included instead of the proposed “Download Only” selection of B-sides, Remixes, Single Edits and Cassette Demos.

His role in the protest led to a call from Scott Rodger, McCartney’s manager, who laid out the reasons behind the download only decision.

It also led Paul Sinclair to publish on his site a series of interviews with the producers who, back in 1989, collaborated with McCartney on the original recordings for Flowers In The Dirt. They each gave a unique insight not only into what it was like to work on the project, but also what it was like to work with Paul McCartney.

The reaction to those interviews was such that Sinclair subsequently produced a limited edition printed booklet called In Their Own Words: The Producer’s on Paul McCartney’s Flowers in the Dirt:Here’s a typical page (as usual, click on the images to see larger versions):

In a nice touch the booklet is designed to slip in alongside the other four books that come with the deluxe box set:

The booklet is a professionally designed and printed, 16-page document containing the original 9000-word interview feature (as published on SDE) along with 1200 extra words exclusive to the printed edition. Only 500 copies were initially produced and made available for sale through the Super Deluxe Edition site. Each was numbered and signed by Paul Sinclair. Ours is number 347/500:

The initial print run of numbered and signed copies sold out in less than 48 hours. In response to demand, there has been a second print run of this booklet. These are unsigned and not numbered, but otherwise identical. So if you’d like one, get in fast.

See also our solution to the “Download Only” issue.