Paul McCartney – Teaser Campaign For Latest Solo Album?

Paul McCartney’s social media sites have seen some mysterious images appear.

On Instagram in the last 12 hours we first had this – posted twice (what looks to be just a blank white page):

Many people were speculating it was something to do with an impending announcement about a release for the upcoming 50th anniversary of the The Beatles White Album. However, that post was soon followed with this black and white freehand drawing:

On Facebook it was a similar story. First the blank page was posted as his new cover photo:

Then cam this, with a notification it was his new profile picture:

The story was similar on the official Paul McCartney Twitter account – only this time no blank page, just the same freehand drawing (and notice that McCartney’s avatar image has also been changed to the same drawing):

And at the McCartney Google+ site too: 

So……what can it all mean?

One person on Reddit reckons it looks a bit like the new Apple Airplay2 logo!

We’d take an eductaed guess that it’s very likely McCartney’s rumoured new studio album. He played a track from it live in Liverpool only the other day. Just that rough smart phone recording exists, but it sounds like a pretty good song!

Also, both he and The Beatles have used extensive teaser campaigns in the past.

Remember The Beatles 1 DVD/BluRay? The recent Sgt Pepper 50th Anniversary box coloured images? And Paul McCartney’s own NEW LP and CD from 2013, plus his Pure compilation from 2016 – to name just a few. Each had multiple teasers in the lead-up to their release…..

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New Japanese Edition of McCartney’s “New”

For those Beatle collectors who just have to have everything…..another collectable in now in the shops in Japan.

Timed to coincide with Paul McCartney’s concert performances there (which start in Tokyo tonight and continue tomorrow night and on May 21, followed by Osaka on May 24), it’s a special limited edition of New, the album he released last year.

In this package you get the 15 track Japan-only version of New which, like the 2013 Japanese edition, has the extra track “Struggle” included – making it different to the both the Standard and Deluxe versions of the album released in all other countries. Plus you get a bonus DVD containing:

1. Save Us (Live at Tokyo Dome 2013)
2. Everybody out There (Live at Tokyo Dome 2013)
3. A Rendezvous With Paul McCartney (a Canadian documentary)
4. New (Lyric video)
5. Queenie Eye (Music Video)
6. Something New (the documentary on the making of the album New)

Presented in a clear plastic protective sleeve with an Obi strip on the left and an orange and white sticker on the outside, this new CD/DVD set looks like this:Japan New CD and DVD front

When you open it up it turns out that hybrid cover joining the images from the covers of the Standard (orange/pink) and the Deluxe (blue/pink) editions together is actually a single, separate cardboard sleeve containing the bonus DVD:Japan New DVD frontJapan New DVD rearJapan New DVD Disc

The CD disc of the New album is contained in a separate, triple gatefold cover. Interestingly, this comes in the orange/pink colouring of the Standard editions released worldwide last year, despite the fact that it’s actually a Japanese Deluxe version:Japan New CD Deluxe FrontJapan New CD Deluxe Cover

This makes it unique as the 2013 Japanese Deluxe version (like other versions around the world) is normally presented in the blue/pink tinted New cover which makes it identifiable as the Deluxe. When it came out last year in Japan it looked like this:Japan New CD 2013

Inside this new 2014 limited edition you get the CD booklet that is common to all versions:Japan New CD booklet

Plus you get a Japanese booklet containing the album and DVD credits, track listings, information on the “Out There” Japan tour in 2013, and song lyrics both in Japanese and English. The cover of this second booklet is black and white:Japan New CD DVD bookletJapan New CD disc

Meanwhile, a new video for the song “Appreciate”, taken from the New album, was premiered in Japan during the week and has since been released globally:

The press release says “Paul teams up with Newman the robot for his NEW video ‘Appreciate’ & Japanese tour dates.

Introducing Newman…

Paul has collaborated with some of the biggest names in the world. In recent years his videos have featured a stellar line up of guests including Meryl Streep, Johnny Depp, Kate Moss, Jude Law, Tom Ford, Sean Penn and Natalie Portman.

Today, Paul announced his first artistic collaboration with a robot. Newman, the robot, has teamed up with Paul for his new music video for the song ‘Appreciate’. ‘Appreciate’ is taken from Paul’s latest studio album NEW, which was launched last year.

The video sees Newman on patrol in a museum of humans. Newman is drawn to one exhibition in particular. In a dimly lit sound studio he sees Paul sitting on a stool holding his iconic Höfner bass guitar. Paul twitches making a sound on the guitar and to Newman’s astonishment he starts to come to life as the song ‘Appreciate’ starts up. Paul comes closer to Newman staring at him through a force field that encloses him. Newman reaches through the force field and pulls Paul out of his exhibition. As the two of them move around the museum all the exhibitions start coming to life too.

Speaking about Newman, Paul said: “I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album NEW but instead the idea turned out to be for my music video for ‘Appreciate’. Together with the people who had done the puppetry for the worldwide hit ‘War Horse’ we developed the robot who became Newman.”

McCartney Impromptu A cappella Version of “New”

Just uploaded to the official McCartney YouTube site.

Track listing and producers for the New album have also been announced.

And there’s something New happening here….

“New” Paul McCartney

Paul McCartney has today emailed fans with a preview of a track from his forthcoming album of new material. The song, appropriately enough, is simply called New.

Speaking about the new track, Paul said “We can do what we want, we can live as we choose.”

New comes from an album set for release on October 14 in the UK, and October 15 in the US.  It’s his first record of brand new solo material in six years and is made in collaboration with a number of different musicians. It’s produced by Mark Ronson and will include twelve tracks.Paul_New2SMALL