Tag Archives: Music

Beatles and Advertising

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We wrote recently about Paul McCartney advertising for JBL and Tiffany. It’s not the first time he’s allowed his name and music to be associated with commercial products. Its actually a tradition that goes way back – to the very start of Beatlemania.

For a very long time, having your product associated with the Beatles in any way has been considered advantageous….take this tastefully designed, directed and edited commercial – with a soundtrack provided by you know who:

You gotta admit at least that was clever and stylish. Not so much this unfortunate one Ringo Starr and some former Monkees got themselves involved in a while back – for Pizza Hut:

I guess there’s a big difference between Beatles songs being used in a commercial and an actual personal endorsement – although the Ringo example had both…..

Turns out Beatle songs being used in advertising is much more frequent than you might first imagine. In 2007 for example “Hello Goodbye” was licensed for use by Target to promote its stores:

Back in 2002 Julian Lennon recorded “When I’m Sixty Four” specifically for a retirement investment ad for the US company Allstate:

That then raises the question of actual, original Beatle recordings being used, as opposed to re-recordings by anonymous studio musicians. Which is more offensive to you, if at all?

One famous example of a real, iconic Beatles song being used was provided by Nike in 1987, and it caused an absolute uproar:

“If it’s allowed to happen, every Beatles song ever recorded is going to be advertising women’s underwear and sausages. We’ve got to put a stop to it in order to set a precedent. Otherwise it’s going to be a free-for-all. It’s one thing when you’re dead, but we’re still around! They don’t have any respect for the fact that we wrote and recorded those songs, and it was our lives.” — George Harrison (November 1987)

It didn’t stop of course, and for many fans the ultimate insult came with “All You Need is…Luvs” – a commercial for disposable nappies…

And that’s not the only time that same, famous Beatles song has been used. Blackberry got in on the act with this one:

Of course, control over their song catalogue has long been out of the Beatles hands. They no longer own the rights and therefore have very little say in how songs they wrote might be used (although Paul McCartney does control all his subsequent solo work). That begs the question: are the surviving Beatles themselves ever consulted about which of their songs are used and how? The Independent newspaper says it is unclear if McCartney or Yoko Ono, John Lennon’s widow, approved use of “All You Need is Love” for the Blackberry commercial. It does however say that in 2008 Sony/ATV (owners of the catalogue) said it had a “moral obligation” to contact them before giving approving to such projects.

Ono herself has not been free of criticism. She apparently gave permission for an actor to overdub John Lennon’s voice on some archival footage which was turned into an advertisement for a Citroen car:

In May last year we posted on Beatlesblogger about the Australian city of Brisbane using “Come Together” to advertise what a great place Brisbane was after their big flood event. It looks like the organisers have since taken down their YouTube video of that commercial, probably because they only paid for the use of the song for a limited time.

The more you delve into this question of the Beatles and advertising the more examples you find. Maybe its best to just stop here before it gets too depressing….

Beatles With Records – Part Eight

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This is the latest in a series about the Beatles being photographed holding or being nearby LP records or CD’s. Of all the many thousands of photographs taken of the band (or of them as solo artists) there are not actually that many with them in close proximity to the product they sold so many of….

The other posts in this series are: The Beatles with Records Parts 1, 2, 3, 4, 5 , 6, 7, 9, 10, 11, 12, 13, 14, 15, 16 and 17.

Readers have sent in some additional photos and so its time for maybe one more installment. This first one, which comes from Thomas Repetny, is an early shot taken on a stage decorated with record covers behind what is clearly an early incarnation of the group (i.e. no Ringo yet…):

Thanks for this one Tom – and check out Tom’s own zany site tomwantstoplaywithpaulmccartney.com and watch as he follows his dream.

In researching this photograph (to try to figure out the LP covers hanging up on the wall behind the Beatles) I found the same early stage shot taken from a couple of other angles:

Of the eight LP covers and one 45 that can be seen behind the band I can clearly make out just two. They’re both above drummer Pete Best. The first is right at the top and it’s The John Lasalle Quartet LP “Jumpin’ at the Left Bank”:

This jazz album was recorded live at the New York City nightclub of the same name. It was released in the early Sixties. Interestingly its on the Capitol label – which of course would soon become the Beatles own label in the United States.

The other album cover is just above Peter Best’s right shoulder. It’s an album by the legendary Belgian jazz guitarist Django Reinhardt – “The Art of Django”:

All the albums on this stage seem to be jazz-influenced. The only other title I can vaguely make out is “The (something) Jazz Quartet”. If anyone knows when and where this photograph was taken, and if anyone can identify any of the other record covers, please email us at beatlesblogger@gmail.com

There was another photograph sent in also with the Beatles playing on stage – this time with their own record “Please Please Me” enlarged as the backdrop:

Again, it’s quite an early shot – but there is Ringo, and there is the very early flowing script version of a Beatles logo on his bass drum. Clearly it’s just after the release of their very first LP in Britain because there behind them, plastering the rear of the stage is a large poster and many record covers for “Please Please Me”:

Once the band started to become famous the press wanted photographs of them at home and in more relaxed surroundings. Here’s one of those featuring Ringo with his Mum and stepfather – who both loved their music. He’s talking with them about the record he’s holding. It’s by James Ray:

You can see the rear of the cover in the photo above:

And this is the front cover image:

Nice. James Ray was an American R&B singer. There’s another Beatle connection here because in 1962 it was James Ray who recorded the original version of “Got My Mind Set on You” (you can see that on the rear cover track-listing from the album that Ringo is holding. See track 3). Much later (in 1987) the song became a number one hit for George Harrison. (To compare the two versions see: YouTube – James Ray and YouTube – George Harrison)

Signing albums has always been a task when in public for all the Beatles. Here’s Paul in what looks like the mid 1980s signing a copy of one of the Beatles most famous record covers – “Yesterday and Today”:

What you can see in the picture above is the rear cover:

Doing publicity for a new record that is out in the shops goes without saying – even for ex-Beatles:

Ringo’s “Y Not” was released in January, 2010.

As he would say: “Peace and love.”

And happy Easter everyone.

You can see the other parts in “The Beatles with Records” series here:  Parts 1, 2, 3, 4, 5 , 6, 7, 9 , 10 , 11, 12, 13, 14, 15, 16 and 17.

McCartney “Kisses” Interview – Fresh Air on NPR

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One of my favourite podcasts is Fresh Air from National Public Radio (NPR) in the US.

They have just uploaded a really interesting and insightful interview with Paul McCartney about his recent release “Kisses On The Bottom“. NPR host Terry Gross interviews Paul from his East Sussex studios (Hog Hill Mill) in England. She finds him in a relaxed, expansive, and conversational mood. Paul is candid and open – and is sitting at his piano. He doesn’t perform but illustrates his points with it as he speaks about songwriting and music. It’s really worth a listen for any Beatles fan, or anyone interested in understanding why McCartney has released an album of pre-rock’n’roll songs. You can listen by going to the NPR site, or just click below:

At the end of the interview Paul describes his studio. To get a visual idea of what it looks like inside check out this video of him working in 2009 with Klaus Voormann at Hog Hill Mill:

Harrison – Early Takes Vol. 1

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As reported on the Beatles Examiner, Wogblog and The Second Disc sites, Martin Scorsese’s spectacular documentary “Living in the Material World” (on the life and times of George Harrison) is about to be released on BluRay and DVD for the first time in the USA:

While that’s of course worthy of note (the film has been available in other markets since October last year), the BIGGER news is that the limited edition music CD only previously available if you purchased the expensive Deluxe Box Set of “Living the Material World”, is soon to be released as a single, stand-alone CD:

Not only that, for us mad vinyl collectors it will also be released in vinyl:

Both the CD and vinyl are to be released on the Hip-O Records label, part of the Universal Music stable. They’re the company that released Ringo Starr’s latest CD’s. The Harrison discs will contain previously unavailable demos and, as the title suggests, “early takes” of these ten songs:

  1. My Sweet Lord (demo) 3:33
  2. Run Of The Mill (demo) 1:56
  3. I’d Have You Any Time (early take) 3:06
  4. Mama You’ve Been On My Mind (demo) 3:04
  5. Let It Be Me (demo) 2:56
  6. Woman Don’t You Cry For Me (early take) 2:44
  7. Awaiting On You All (early take) 2:40
  8. Behind That Locked Door (demo) 3:29
  9. All Things Must Pass (demo) 4:38
  10. The Light That Has Lighted The World (demo) 2:23

The other good thing is that the disc is sub-titled “Volume 1” – which suggests that there may just be others in the series……

Version Variations You Didn’t Know About

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Collecting Beatles recordings is sometimes a confusing business. You think you’ve got a particular CD or LP and then you find out (sometimes years later) that there’s a different version or variation available. That’s what happened to me while surfing the web the other day.

I’ve had for many years a vinyl copy of Paul McCartney’s “All The Best”, which is a two LP “best of” set featuring his greatest solo and Wings hits. It came out in 1987.  This vinyl edition has 20 tracks. The cover is a gate-fold looks like this:

Then, about 12 months ago I was browsing a second-hand book and CD sale in Sydney and found the CD of this same title. It was an Australian pressing (which is the same as the UK release) but I discovered it only has 17 tracks – as opposed to the 20 tracks on the double LP. It misses out on “Maybe I’m Amazed”, “Goodnight Tonight” and “With A Little Luck”. The CD was only $4.00 and so I figured I might as well get it. It’s different to the LP, and it has a slightly different cover:

OK.  So, as far as the collection goes I figure I’ve pretty much got this album. No need to bother with any other copies….

Until the other day when I accidentally notice on the web that the US compact disc version has a slightly different cover again…..and that it has a different song running order as well:

On the UK (and Australian) versions of the CD (released on EMI/Parlophone) you get “We All Stand Together”, “Mull of Kintyre”, “Pipes of Peace” and “Once Upon a Long Ago”.

On the US CD (out on Capitol Records) those songs are deleted and replaced with “Junior’s Farm”, “Uncle Albert/Admiral Halsey”, “Goodnight Tonight” and “With A Little Luck”.  All the other songs are the same.

That got me thinking. Are there any other examples of this sort of thing out there?

One that immediately came to mind is the 2002 and 2003 versions of the McCartney double live CD’s “Back in the US” and “Back in the World”.

They have very subtle cover changes both front and rear:

A cursory look down the song lists for each would suggest that they’re exactly the same CD just with a slightly different title, but in fact they are different too.

“Back in the US” (released to the US market in 2002) gets the songs “Vanilla Sky”, “C’Moon” and “Freedom”.  However, those songs don’t appear at all on “Back in the World” (released in the UK in 2003). Instead it gets “Calico Skies”, “Michelle”, “Let ‘Em In” and “She’s Leaving Home”. Otherwise, all the other songs are the same – and in roughly the same running order.

Do you know of any further examples of this sort of thing? Let us know.

“New” Yellow Submarine?

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You’re no doubt aware that there’s a BluRay and DVD re-issue of “Yellow Submarine” due in May. There’ll also be a re-issue of the “Yellow Submarine Songtrack” CD too.

But what will we actually get that is really “new”?

The Beatles site says (quote):  “Bonus features for the Yellow Submarine DVD and Blu-ray include a short making-of documentary titled “Mod Odyssey”, the film’s original theatrical trailer, audio commentary by producer John Coates and art director Heinz Edelmann, several brief interview clips with others involved with the film, storyboard sequences, 29 original pencil drawings and 30 behind-the-scenes photos. Both Digipak packages will include reproductions of animation cels from the film, collectible stickers, and a 16-page booklet with a new essay by Yellow Submarine aficionado John Lasseter (Chief Creative Officer, Walt Disney and Pixar Animation Studios)”.

That got me thinking, and so I got down off the shelf my 1999 edition of the DVD. This was issued at the same time as the newly digitally remastered “Yellow Submarine Songtrack” CD first came out. The cover looks like this:

Listed on the back in that yellow box breakout are the Special Features. They are: a short making-of documentary titled “Mod Odyssey”, the film’s original theatrical trailer, full length audio commentary, interviews with crew and vocal talents, storyboard sequences (including two not used in the original film), original pencil drawings, behind-the-scenes photos, a collectible booklet, and a music-only track highlighting the film’s score.

So, this new addition coming in May adds what exactly? I figure it’s the “….reproductions of animation cels from the film, collectible stickers, and a 16-page booklet with a new essay by Yellow Submarine aficionado John Lasseter”.

And that’s it.

Apart from the individually hand-cleaned, frame by frame digitisation – which I’m sure is going to look fantastic – there’s not a real lot else I’m afraid.

I’ll probably get the BluRay (the complete-ist in me will have to have it), but I just wish Apple Corps and the remaining Beatles would stop forcing us to re-purchase stuff we already have and re-issue some genuinely new material.

What do you think?

The Beatles Through the Years

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I know this is old, but it’s nice:

McCartney and Jack McCoy’s New Surf Film

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When Paul McCartney re-issued “McCartney II” last year one of the bonus tracks on the 2 CD Edition set (and as audio and video versions in the Deluxe Edition book), was the previously un-released song “Blue Sway”. See track 1 on CD 2 for the details:

(click on the image to enlarge)

Its a great song and I wrote about this at the time because there was a fantastic YouTube video featuring “Blue Sway” doing the rounds at the time. The song, it turned out, had been officially licensed to accompany one of the amazing sequences from a forthcoming Jack McCoy surfing film called “A Deeper Shade of Blue”:

Well, after being well-received overseas the film is now about to get its first theatrical release in Australia – and its causing a round of renewed interest here:

While Jack McCoy is US-born he’s considered a local in Australia because he lives in one of Sydney’s northern beaches suburbs. Last week Jack was interviewed on Australian radio by Fran Kelly about “A Deeper Shade of Blue”. Click here for a link to ABC Radio National and have a listen – Jack talks about Paul McCartney’s substantial interest and involvement in the the film at about 4 minutes in.

Beatlesblogger – New Domain Name and More…

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You might have noticed that we’ve now got a new domain name. It’s much more simple. All you need to remember is:

beatlesblogger.com

Don’t worry if you have beatlesblogger.wordpress.com in your bookmarks because it will automatically redirect.

We’re also on Twitter. Just search for beatleblogger  (note there is no “s”, just beatleblogger).

And we have a Google+ account called the beatlesblogger

Our email is still beatlesblogger@gmail.com  Please feel free to get in touch.

And we have a QR Code (just in case you want to copy and paste it somewhere). It looks like this:

The White Book

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Got this one second-hand on Ebay – and it looks like a really good read.

Ken Mansfield was a Capitol Records executive and an insider in the Beatles camp. He had a unique insight into the way the band worked, the absolute power they wielded in the music business, and the causes behind their ultimate demise. His book is called “The White Book”, and it carries the subtitle “The Beatles, the Bands, the Biz: an Insider’s Look at an Era”.

Each book, like the album after which it is named, is plain white all over, comes with the title embossed on the front cover, and has a limited edition number stamped on the lower right-hand side. Mine is 028525.

I really like the layout, look and feel of this book. Its a mid-sized softback, 248 pages with what they call in the book industry French flaps (don’t ask me why they are called that…the paperback front cover and rear extend and fold in – if that makes sense. Small but boring detail?). It has a large selection of photographs which are a combination of black and white, colour and colour-tinted photographs, many of them originals from Mansfields personal collection and as such never seen before. If you want a sneak peak at “The White Book” Google Books has a large selection you can see, along with extensive text extracts. Amazon also has a “Look Inside” preview.

Those links give you a really good idea about the design of “The White Book” and how it’s laid out. If you’ve scrolled through the Google Books/Amazon links you’ll appreciate there are lots of photos of items that illustrate key moments: telegrams, record covers, photographs, and hand-written notes from the Beatles to Ken Mansfield. One of my favourites: an autographed copy of the White Album given to him by George Harrison:

To sum up the contents of the book, this extract from Publishers Weekly is revealing:  “The second memoir from record-industry vet Mansfield (The Beatles, the Bible and Bodega Bay), a simple look at a complex happening, recounts his overwhelmingly positive experiences working with the Fab Four (and others) as they put together their late-career masterpiece The White Album. Mansfield relates how a lucky break in the 1960s took him from promotions executive for Hollywood’s Capitol Records to U.S. manager of Beatles-owned Apple Records. One of the few Americans allowed into the group’s inner circle, Mansfield presents revealing one-on-one time with each band member, yielding insight beyond their public personas. He notes, for instance, that mere words can’t explain how intimidating John Lennon and Yoko Ono were. Though he provides his side of artistic debates (should “Hey Jude” or “Revolution” be the first Apple single?), and eyewitness accounts of key Beatles moments (including the group’s final public performance atop the label’s London headquarters), Mansfield misses numerous opportunities to provide insider details and to comment on the progress (or lack thereof) in the recording industry; further, Mansfield’s awkward writing style—clumsy metaphors and alliteration, short chapters and confusing chronology—gives the work an amateurish feel. As Mansfield notes in the foreword, this book is something to enjoy because of its simplicity: engaging but hardly essential reading for the casual fan.”

That last bit is probably harsh. As a real fan this looks to me like it contains a treasure trove of stuff I don’t know, told from a unique perspective. “The White Book” has its own website fabwhitebook.com with lots more information and of course – a video: